We study interlayer exchange interaction in magnetic tunnel junctions with ferroelectric barrier. We focus on the influence of image forces on the voltage dependence of the interlayer magnetic interaction (magneto-electric effect). The influence of the image forces is twofold: 1) they significantly enforce magneto-electric effect occurring due to the surface charges at the interface between ferroelectric and ferromagnets; 2) in combination with voltage dependent dielectric constant of the ferroelectric barrier image forces cause an additional contribution to the magneto-electric effect in magnetic tunnel junctions. This contribution can exceed the one coming from surface charges. We compare the interlayer exchange coupling voltage variation with spin transfer torque effect and show that for half-metallic electrodes the interlayer exchange coupling variation is dominant and defines the magnetic state and dynamics of magnetization in the tunnel junction.