The macroscopic electric permittivity of a given medium may depend on frequency, but this frequency dependence cannot be arbitrary, its real and imaginary parts are related by the well-known Kramers-Kronig relations. Here, we show that an analogous paradigm applies to the macroscopic electric conductivity. If the causality principle is taken into account, there exists Kramers-Kronig relations for conductivity, which are mathematically equivalent to the Hilbert transform. These relations impose strong constraints that models of heterogeneous media should satisfy to have a physically plausible frequency dependence of the conductivity and permittivity. We illustrate these relations and constraints by a few examples of known physical media. These extended relations constitute important constraints to test the consistency of past and future experimental measurements of the electric properties of heterogeneous media.