Spin dynamics in the new Kondo insulator compound CeRu2Al10 has been studied using unpolarized and polarized neutron scattering on single crystals. In the unconventional ordered phase forming below T0 = 27.3 K, two excitation branches are observed with significant intensities, the lower one of which has a gap of 4.8 +/- 0.3 meV and a pronounced dispersion up to about 8.5 meV. Comparison with RPA magnon calculations assuming crystal-field and anisotropic exchange couplings captures major aspects of the data, but leaves unexplained discrepancies, pointing to a key role of direction-specific hybridization between 4f and conduction band states in this compound.