This paper introduces a model of self-organization between communication and topology in social networks, with a feedback between different communication habits and the topology. To study this feedback, we let agents communicate to build a perception of a network and use this information to create strategic links. We observe a narrow distribution of links when the communication is low and a system with a broad distribution of links when the communication is high. We also analyze the outcome of chatting, cheating, and lying, as strategies to get better access to information in the network. Chatting, although only adopted by a few agents, gives a global gain in the system. Contrary, a global loss is inevitable in a system with too many liars