We consider the extended electroweak gauge group SU(2)_1 times SU(2)_2 times U(1)_Y where the first and second families of fermions couple to SU(2)_1 while the third family couples to SU(2)_2. Bounds based an precision electroweak observables and heavy gauge boson searches are placed on the new parameters of the theory. The extra gauge bosons can be as light as about a TeV and can be discovered at future colliders such as the NLC and LHC for a wide range of the parameter space. FCNC interactions are also considered.