A theory is proposed to explain with simplicity the basic observed properties of a Gamma Ray Burst (GRB). It employs a well-known result of Schwinger, that static electric fields in excess of a critical value are unstable to pair creation, and catastrophically produces a thermal plasma at temperatures <= 0.5 MeV. By using observational values for the energy and volume of the source, it is shown that the radiation pressure of an expanding GRB `fireball leads to the formation of a Schwinger critical field at the ambient medium immediately outside the `fireball. This naturally provides a runaway solution which is inevitable, and which must involve a burst of gamma radiation in the core of the observed energy range and in an optically thin environment. The observed burst duration of 1 -- 10 seconds is also a straightforward consequence of the theory.