Understanding electrical energy demand at the consumer level plays an important role in planning the distribution of electrical networks and offering of off-peak tariffs, but observing individual consumption patterns is still expensive. On the other hand, aggregated load curves are normally available at the substation level. The proposed methodology separates substation aggregated loads into estimated mean consumption curves, called typical curves, including information given by explanatory variables. In addition, a model-based clustering approach for substations is proposed based on the similarity of their consumers typical curves and covariance structures. The methodology is applied to a real substation load monitoring dataset from the United Kingdom and tested in eight simulated scenarios.