To increase the light yield of a liquid Ar (LAr) detector, we optimized the evaporation technique of tetraphenyl butadiene (TPB) on the detector surface and tested the operability of a silicon photomultiplier (SiPM), namely, the multi-pixel photon counter with through-silicon-via (TSV-MPPC, Hamamatsu Photonics K.K.) at LAr temperature. TPB converts the LAr scintillations (vacuum ultraviolet light) to visible light, which can be detected by high-sensitivity photosensors. Because the light yield depends on the deposition mass of TPB on the inner surface of the detector, we constructed a well-controlled TPB evaporator to ensure reproducibility and measured the TPB deposition mass using a quartz crystal microbalance sensor. After optimizing the deposition mass of TPB (30 $mu g/cm^2$ on the photosensor window and 40 $mu g/cm^2$ on the detector wall), the light yield was 12.8 $pm$ 0.3 p.e./keVee using PMTs with a quantum efficiency of approximately 30% for TPB-converted light. We also tested the low-temperature tolerance of TSV-MPPC, which has a high photon-detection efficiency, in the LAr environment. The TSV-MPPC detected the LAr scintillations converted by TPB with a photon-detection efficiency exceeding 50%.