Accurate face landmark localization is an essential part of face recognition, reconstruction and morphing. To accurately localize face landmarks, we present our heatmap regression approach. Each model consists of a MobileNetV2 backbone followed by several upscaling layers, with different tricks to optimize both performance and inference cost. We use five naive face landmarks from a publicly available face detector to position and align the face instead of using the bounding box like traditional methods. Moreover, we show by adding random rotation, displacement and scaling -- after alignment -- that the model is more sensitive to the face position than orientation. We also show that it is possible to reduce the upscaling complexity by using a mixture of deconvolution and pixel-shuffle layers without impeding localization performance. We present our state-of-the-art face landmark localization model (ranking second on The 2nd Grand Challenge of 106-Point Facial Landmark Localization validation set). Finally, we test the effect on face recognition using these landmarks, using a publicly available model and benchmarks.