An atom falling freely into a Kerr black hole in a Boulware-like vacuum is shown to emit radiation with a Planck spectrum at the Hawking temperature. For a cloud of falling atoms with random initial times, the radiation is thermal. The existence of this radiation is due to the acceleration of the vacuum field modes with respect to the falling atom. Its properties can be traced to the dominant role of conformal quantum mechanics (CQM) in the neighborhood of the event horizon. We display this effect for a scalar field, though the acceleration radiation has a universal conformal behavior that is exhibited by all fields in the background of generic black holes.