We construct an effective field theory describing the decays of a heavy vector resonance $V$ into Standard Model particles. The effective theory is built using an extension of Soft-Collinear Effective Theory called SCET$_{rm BSM}$, which provides a rigorous framework for parameterizing decay matrix elements with manifest power counting in the ratio of the electroweak scale and the mass of the resonance, $lambdasim v/m_V$. Using the renormalization-group evolution of the couplings in the effective Lagrangian, large logarithms associated with this scale ratio can be resummed to all orders. We consider in detail the two-body decays of a heavy $Z$ boson and of a Kaluza-Klein gluon at leading and subleading order in $lambda$. We illustrate the matching onto SCET$_{rm BSM}$ with a concrete example of a UV-complete new-physics model.