We theoretically study light propagation in guided Bloch surface waves (BSWs) supported by photonic crystal ridges. We demonstrate that low propagation losses can be achieved just by a proper design of the multilayer to obtain photonic band gaps for both light polarizations. We present a design strategy based on a Fourier analysis that allows one to obtain intrinsic losses as low as 5 dB/km for a structure operating in the visible spectral range. These results clarify the limiting factors to light propagation in guided BSWs and represent a fundamental step towards the development of BSW-based integrated optical platforms.