Radiative and non-radiative electron spin flip probabilities are analysed in both plane wave and focussed laser backgrounds. We provide a simple and physically transparent description of spin dynamics in plane waves, and demonstrate that there exists a kinematic regime in which the usual leading order perturbative hierarchy of QED is reversed, and non-radiative loop effects dominate over radiative tree-level spin-flips. We show that while this loop-dominance becomes suppressed in focussed laser pulses due to a high sensitivity to field geometry, there is nevertheless a regime in which, in principle, loop effects on spin transitions can be discerned.