The Schwarzschild singularity is known to be classically unstable. We demonstrate a simple holographic consequence of this fact, focusing on a perturbation that is uniform in boundary space and time. Deformation of the thermal state of the dual CFT by a relevant operator triggers a nonzero temperature holographic renormalization group flow in the bulk. This flow continues smoothly through the horizon and, at late interior time, deforms the Schwarzschild singularity into a more general Kasner universe. We show that the deformed near-singularity, trans-horizon Kasner exponents determine specific non-analytic corrections to the thermal correlation functions of heavy operators in the dual CFT, in the analytically continued `near-singularity regime.