Causal machine-learning is about predicting the net-effect (true-lift) of treatments. Given the data of a treatment group and a control group, it is similar to a standard supervised-learning problem. Unfortunately, there is no similarly well-defined loss function due to the lack of point-wise true values in the data. Many advances in modern machine-learning are not directly applicable due to the absence of such loss function. We propose a novel method to define a loss function in this context, which is equal to mean-square-error (MSE) in a standard regression problem. Our loss function is universally applicable, thus providing a general standard to evaluate the quality of any model/strategy that predicts the true-lift. We demonstrate that despite its novel definition, one can still perform gradient descent directly on this loss function to find the best fit. This leads to a new way to train any parameter-based model, such as deep neural networks, to solve causal machine-learning problems without going through the meta-learner strategy.
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