In the context of analog gravity the Hawking effect can be generalized to domains outside astrophysics. Arguably, the most successful systems for this analogy have been so far the sonic and the optical ones. However, problems arise in the analog systems as their dispersive effects are too large to be ignored, and this in turn modifies the usual thermal spectrum of Hawking radiation. In this work we perform analytical and numerical studies on how the velocity profile modifies the Hawking temperature in dispersive media, including some with direct experimental application.