In this paper, to optimize the Wireless Charging Lane (WCL) deployment in urban areas, we focus on installation cost reduction while achieving regional balance of energy supply and demand, as well as vehicle continuous operability issues. In order to explore the characteristics of energy demand in various regions of the city, we first analyze the daily driving trajectory of taxis in different regions and find that the daily energy demand fluctuates to different degrees in different regions. Then, we establish the WCL power supply model to obtain the wireless charging supply situation in line with the real urban traffic condition, which is the first work considering the influence of traffic lights on charging situation. To ensure minimum deployment cost and to coordinate the contradiction between regional energy supply-demand balance and overall supply-demand matching, we formulate optimization problems ensuring the charge-energy consumption ratio of vehicles. In addition, we rank the priority of WCL efficiency to reduce the complexity of solution and solve the Mixed Integer NonLinear Programming (MINLP) problem to determine deployment plan. Compared with the baseline, the proposed method in this paper has significantly improved the effect.