We analyze using Poisson equation the spatial distributions of the positive charge of carbon atomic nuclei shell and negative charge of electron clouds forming the electrostatic potential of the C60 fullerene shell as a whole. We consider also the case when an extra positive charge appears inside C60 in course of e.g. photoionization of an endohedral A@C. We demonstrate that frequently used radial square-well potential U(r) simulating the C60 shell leads to nonphysical charge densities of the shell in both cases - without and with an extra positive charge inside. We conclude that the square well U(r) modified by adding a Coulomb-potential-like term does not describe the interior polarization of the shell by the electric charge located in the center of the C60 shell. We suggest another model potential, namely that of hyperbolic cosine shape with properly adjusted parameters that is able to describe the monopole polarization of C60 shell. As a concrete illustration, we have calculated the photoionization cross-sections of H@C60 taking into account the monopole polarization of the shell in the frame of suggested model. We demonstrate that proper account of this polarization does not change the photoionization cross-section.