We experimentally demonstrate a variation on a Sisyphus cooling technique that was proposed for cooling antihydrogen. In our implementation, atoms are selectively excited to an electronic state whose energy is spatially modulated by an optical lattice, and the ensuing spontaneous decay completes one Sisyphus cooling cycle. We characterize the cooling efficiency of this technique on a continuous beam of Sr, and compare it with radiation pressure based laser cooling. We demonstrate that this technique provides similar atom number for lower end temperatures, provides additional cooling per scattering event and is compatible with other laser cooling methods. This method can be instrumental in bringing new exotic species and molecules to the ultracold regime.