Flare Likelihood and Region Eruption Forecasting (FLARECAST) is a Horizon 2020 project, which realized a technological platform for machine learning algorithms, with the objective of providing the space weather community with a prediction service for solar flares. This paper describes the FLARECAST service and shows how the methods implemented in the platform allow both flare prediction and a quantitative assessment of how the information contained in the space data utilized in the analysis may impact the forecasting process.