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In social tagging systems, the diversity of tag vocabulary and the popularity of such tags continue to increase as they are exposed to selection pressure derived from our cognitive nature and cultural preferences. This is analogous to living ecosystems, where mutation and selection play a dominant role. Such population dynamism, which yields a scaling law, is mathematically modeled by a simple stochastic process---the Yule--Simon process, which describes how new words are introduced to the system and then grow. However, in actual web services, we have observed that a large fluctuation emerges in the popularity growth of individual tags that cannot be explained by the ordinary selection mechanism. We introduce a scaling factor to quantify the degree of the deviation in the popularity growth from the mean-field solution of the Yule--Simon process, and we discuss possible triggers of such anomalous popularity behavior.
Heavy-tailed distributions of meme popularity occur naturally in a model of meme diffusion on social networks. Competition between multiple memes for the limited resource of user attention is identified as the mechanism that poises the system at crit
Social structures influence a variety of human behaviors including mobility patterns, but the extent to which one individuals movements can predict anothers remains an open question. Further, latent information about an individuals mobility can be pr
Social network is a main tunnel of rumor spreading. Previous studies are concentrated on a static rumor spreading. The content of the rumor is invariable during the whole spreading process. Indeed, the rumor evolves constantly in its spreading proces
An increasing number of todays social interactions occurs using online social media as communication channels. Some online social networks have become extremely popular in the last decade. They differ among themselves in the character of the service
With the availability of cell phones, internet, social media etc. the interconnectedness of people within most societies has increased drastically over the past three decades. Across the same timespan, we are observing the phenomenon of increasing le