اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدe-Fair: Aggregation in e-Commerce for Exploiting Economies of Scale
95
0
0.0
(
0
)
اسأل ChatGPT حول البحث
ﻻ يوجد ملخص باللغة العربية
In recent years, many new and interesting models of successful online business have been developed, including competitive models such as auctions, where the product price tends to rise, and group-buying, where users cooperate obtaining a dynamic price that tends to go down. We propose the e-fair as a business model for social commerce, where both sellers and buyers are grouped to maximize benefits. e-Fairs extend the group-buying model aggregating demand and supply for price optimization as well as consolidating shipments and optimize withdrawals for guaranteeing additional savings. e-Fairs work upon multiple dimensions: time to aggregate buyers, their geographical distribution, price/quantity curves provided by sellers, and location of withdrawal points. We provide an analytical model for time and spatial optimization and simulate realistic scenarios using both real purchase data from an Italian marketplace and simulated ones. Experimental results demonstrate the potentials offered by e-fairs and show benefits for all the involved actors.
قيم البحث
اقرأ أيضاً
Ensemble models in E-commerce combine predictions from multiple sub-models for ranking and revenue improvement. Industrial ensemble models are typically deep neural networks, following the supervised learning paradigm to infer conversion rate given i
nputs from sub-models. However, this process has the following two problems. Firstly, the point-wise scoring approach disregards the relationships between items and leads to homogeneous displayed results, while diversified display benefits user experience and revenue. Secondly, the learning paradigm focuses on the ranking metrics and does not directly optimize the revenue. In our work, we propose a new Learning-To-Ensemble (LTE) framework RAEGO, which replaces the ensemble model with a contextual Rank Aggregator (RA) and explores the best weights of sub-models by the Evaluator-Generator Optimization (EGO). To achieve the best online performance, we propose a new rank aggregation algorithm TournamentGreedy as a refinement of classic rank aggregators, which also produces the best average weighted Kendall Tau Distance (KTD) amongst all the considered algorithms with quadratic time complexity. Under the assumption that the best output list should be Pareto Optimal on the KTD metric for sub-models, we show that our RA algorithm has higher efficiency and coverage in exploring the optimal weights. Combined with the idea of Bayesian Optimization and gradient descent, we solve the online contextual Black-Box Optimization task that finds the optimal weights for sub-models given a chosen RA model. RA-EGO has been deployed in our online system and has improved the revenue significantly.
Building a recommendation system that serves billions of users on daily basis is a challenging problem, as the system needs to make astronomical number of predictions per second based on real-time user behaviors with O(1) time complexity. Such kind o
f large scale recommendation systems usually rely heavily on pre-built index of products to speedup the recommendation service so that online user waiting time is un-noticeable. One important indexing structure is the product-product index, where one can retrieval a list of ranked products given a seed product. The index can be viewed as a weighted product-product graph. In this paper, we present our novel technologies to efficiently build such kind of indexed product graphs. In particular, we propose the Swing algorithm to capture the substitute relationships between products, which can utilize the substructures of user-item click bi-partitive graph. Then we propose the Surprise algorithm for the modeling of complementary product relationships, which utilizes product category information and solves the sparsity problem of user co-purchasing graph via clustering technique. Base on these two approaches, we can build the basis product graph for recommendation in Taobao. The approaches are evaluated comprehensively with both offline and online experiments, and the results demonstrate the effectiveness and efficiency of the work.
We study the problem of allocating impressions to sellers in e-commerce websites, such as Amazon, eBay or Taobao, aiming to maximize the total revenue generated by the platform. We employ a general framework of reinforcement mechanism design, which u
ses deep reinforcement learning to design efficient algorithms, taking the strategic behaviour of the sellers into account. Specifically, we model the impression allocation problem as a Markov decision process, where the states encode the history of impressions, prices, transactions and generated revenue and the actions are the possible impression allocations in each round. To tackle the problem of continuity and high-dimensionality of states and actions, we adopt the ideas of the DDPG algorithm to design an actor-critic policy gradient algorithm which takes advantage of the problem domain in order to achieve convergence and stability. We evaluate our proposed algorithm, coined IA(GRU), by comparing it against DDPG, as well as several natural heuristics, under different rationality models for the sellers - we assume that sellers follow well-known no-regret type strategies which may vary in their degree of sophistication. We find that IA(GRU) outperforms all algorithms in terms of the total revenue.
The rich body of Bandit literature not only offers a diverse toolbox of algorithms, but also makes it hard for a practitioner to find the right solution to solve the problem at hand. Typical textbooks on Bandits focus on designing and analyzing algor
ithms, and surveys on applications often present a list of individual applications. While these are valuable resources, there exists a gap in mapping applications to appropriate Bandit algorithms. In this paper, we aim to reduce this gap with a structured map of Bandits to help practitioners navigate to find relevant and practical Bandit algorithms. Instead of providing a comprehensive overview, we focus on a small number of key decision points related to reward, action, and features, which often affect how Bandit algorithms are chosen in practice.
In recent years, knowledge graphs have been widely applied to organize data in a uniform way and enhance many tasks that require knowledge, for example, online shopping which has greatly facilitated peoples life. As a backbone for online shopping pla
tforms, we built a billion-scale e-commerce product knowledge graph for various item knowledge services such as item recommendation. However, such knowledge services usually include tedious data selection and model design for knowledge infusion, which might bring inappropriate results. Thus, to avoid this problem, we propose a Pre-trained Knowledge Graph Model (PKGM) for our billion-scale e-commerce product knowledge graph, providing item knowledge services in a uniform way for embedding-based models without accessing triple data in the knowledge graph. Notably, PKGM could also complete knowledge graphs during servicing, thereby overcoming the common incompleteness issue in knowledge graphs. We test PKGM in three knowledge-related tasks including item classification, same item identification, and recommendation. Experimental results show PKGM successfully improves the performance of each task.
سجل دخول لتتمكن من نشر تعليقات
التعليقات
جاري جلب التعليقات
سجل دخول لتتمكن من متابعة معايير البحث التي قمت باختيارها
