The effect of electron-phonon interactions on optical absorption spectra requires a special treatment in materials with strong electron-hole interactions. We conceptualize these effects as exciton-phonon coupling. Through phonon absorption and emission, the optically accessible excitons are scattered into dark finite-momentum exciton states. We derive a practical expression for the exciton-phonon self-energy that relates to the temperature dependence of the optical transitions and their broadening. This expression differs qualitatively from previous approximated expressions found in literature.