Selection effects can bedevil the inference of the properties of a population of astronomical catalogues, unavoidably biasing the observed catalogue. This is particularly true when mapping interstellar extinction in three dimensions: more extinguished stars are fainter and so generally less likely to appear in any magnitude limited catalogue of observations. This paper demonstrates how to account for this selection effect when mapping extinction, so that accurate and unbiased estimates of the true extinction are obtained. We advocate couching the description of the problem explicitly as a Poisson point process, which allows the likelihoods employed to be easily and correctly normalised in such a way that accounts for the selection functions applied to construct the catalogue of observations.