By using the stripline Microwave Vector Network Analyzer Ferromagnetic Resonance and Pulsed Inductive Microwave Magnetometry spectroscopy techniques, we study a strong coupling regime of magnons to microwave photons in the planar geometry of a lithographically formed split-ring resonator (SRR) loaded by a single-crystal epitaxial yttrium-iron garnet (YIG) film. Strong anti-crossing of the photon modes of SRR and of the magnon modes of the YIG film is observed in the applied-magnetic-field resolved measurements. The coupling strength extracted from the experimental data reaches 9 percent at 3 GHz. Theoretically, we propose an equivalent circuit model of an SRR loaded by a magnetic film. This model follows from the results of our numerical simulations of the microwave field structure of the SRR and of the magnetization dynamics in the YIG film driven by the microwave currents in the SRR. The equivalent circuit model is in good agreement with the experiment. It provides a simple physical explanation of the process of mode anti-crossing. Our findings are important for future applications in microwave quantum photonic devices as well as in magnetically tunable metamaterials exploiting the strong coupling of magnons to microwave photons.