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We investigate the impact of community structure on information diffusion with the linear threshold model. Our results demonstrate that modular structure may have counter-intuitive effects on information diffusion when social reinforcement is present. We show that strong communities can facilitate global diffusion by enhancing local, intra-community spreading. Using both analytic approaches and numerical simulations, we demonstrate the existence of an optimal network modularity, where global diffusion require the minimal number of early adopters.
The rapid diffusion of information and the adoption of social behaviors are of critical importance in situations as diverse as collective actions, pandemic prevention, or advertising and marketing. Although the dynamics of large cascades have been ex
Much effort has been devoted to understand how temporal network features and the choice of the source node affect the prevalence of a diffusion process. In this work, we addressed the further question: node pairs with what kind of local and temporal
The impact that information diffusion has on epidemic spreading has recently attracted much attention. As a disease begins to spread in the population, information about the disease is transmitted to others, which in turn has an effect on the spread
This paper mainly discusses the diffusion on complex networks with time-varying couplings. We propose a model to describe the adaptive diffusion process of local topological and dynamical information, and find that the Barabasi-Albert scale-free netw
Classic measures of graph centrality capture distinct aspects of node importance, from the local (e.g., degree) to the global (e.g., closeness). Here we exploit the connection between diffusion and geometry to introduce a multiscale centrality measur