We present a detailed study of a phonon-assisted incoherent excitation mechanism of single quantum dots. A spectrally-detuned laser couples to a quantum dot transition by mediation of acoustic phonons, whereby excitation efficiencies up to 20 % with respect to strictly resonant excitation can be achieved at T = 9 K. Laser frequency-dependent analysis of the quantum dot intensity distinctly maps the underlying acoustic phonon bath and shows good agreement with our polaron master equation theory. An analytical solution for the photoluminescence is introduced which predicts a broadband incoherent coupling process when electron-phonon scattering is in the strong phonon coupling (polaronic) regime. Additionally, we investigate the coherence properties of the emitted light and study the impact of the relevant pump and phonon bath parameters.