The charge distribution of the heaviest fragment detected in the decay of quasi-projectiles produced in intermediate energy heavy-ion collisions has been observed to be bimodal. This feature is expected as a generic signal of phase transition in non-extensive systems. In this paper we present new analyses of experimental data from Au on Au collisions at 60, 80 and 100 MeV/nucleon showing that bimodality is largely independent of the data selection procedure, and of entrance channel effects. An estimate of the latent heat of the transition is extracted.