The impact of e-marketing on customer's satisfaction in the telecommunications sector (A Field study)

published by Syrian Virtual University in 2016 in Business Management and research's language is العربية Download

Abstract in English

The research aims to study the impact of e-marketing on customers's satisfactions in the telecommunications sector, through a field study on the customer of MTN and Syriatel in Syria.

References used

Kotler, P.and Armstrong. G .(2006), Principles of Marketing. Pearson/Prentice Hall, NewJersey, USA

Laudon, Kenneth C. &Taver, Carlo Guercio.(2001) E-Commerce: Business-Technology-Socity . Addison Wesly

Lovelock,Ch. & Wirtz, JO.(2004) “Service Marketing”. People,Technology, Strategy, Pearson Education Upper Saddle River, NewJersey

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