Electronic banking services quality and its impact on customer satisfaction: A comparative study amongst public and private banks' branches in the city of Hama
published by Aِl-Baath University
in 2016
in
and research's language is
العربية
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Abstract in English
This study aims at identifying the impact of electronic banking
services quality on customer satisfaction amongst public and
private banks' branches in the city of Hama. Furthermore,
identifying the difference in assessing each of electronic banking
services quality and customer satisfaction among these two sectors.
References used
AL-HAWARI, M; WARD, T ,2006. The Effect of Automated Service Quality on customer Satisfaction. Marketing Intelligence and Planning. Vol 24, 2, 127-147
BAUER, H; HAMMERSCHMIDT, M; FALK, T, 2005. Measuring the Quality of E-banking Portals. International Journal of Bank Marketing. Vol 23, 2, 153-175
BELBI, R, 2012, The Impact of Internet Banking Service Quality on customer Satisfaction in the Banking Sector of Ghana, Master's Thesis, Blekinge Institute of Technology, Sweden