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يهدف البحث إلى التعرف على مدى اهتمام شركات صناعة الأغذية المصدرة في سورية بالمؤثرات الثقافية و الاجتماعية ( الأسرة, المرأة, التعليم, الجماعات المرجعية, اللغة, الدين, علم الجمال, العادات و التقاليد) في الأسواق الدولية المستهدفة. اعتمد البحث المنهج الو صفي التحليلي, و تكون مجتمع البحث من شركات الصناعات الغذائية المصدرة في سورية.
The research aims to study the impact of cultural and social differences, namely (language, aesthetics, customs and traditions, family, women, education, reference groups) on the process of international product packaging. To achieve the objectives o f the research were built identify and Toseahaaly workers in companies food industry in the Syrian coast (refining and filling oils), The number of questionnaires distributed (122) form, where the re-ones (113) form a complete and valid for statistical analysis, and by answer was (92.62%) . And using appropriate statistical methods was one of the most important results: 1-affect cultural and social differences (family, women, education) on the process of international product packaging, where it was found a significant correlation and a very tough between these factors and the process of international product packaging. 2-affect social and cultural differences (language, aesthetics, customs and traditions, reference groups) on the process of international product packaging, where it was found a significant correlation strong between these factors and the process of international product packaging.
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